A Keen Eye for Quality

"Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing. High-end consumers prefer markers of status that are not decipherable by the mainstream." - Teddy Wayne, The New York Times

Apparently for those who can distinguish the work of a well-known designer, apparel bearing the logo of that designer is not necessary in order for them to purchase it. On the contrary, those who have a trained eye for spotting designer wear tend to be more interested in the goods that have the details and sophistication of the designer without the logo that makes it apparent to others, according to an article I read on NYTimes online.

I can kind of relate to this information. For example, when I was fifteen and bought my first Coach purse (which was like a whole paycheck's worth after a month of lifeguarding ha) I made sure it was littered with the Coach "C's" so that all my friends would know I was rocking a designer purse. Now, after having developed a more sophisticated taste and being able to afford a little better than Coach, I have found that I look more for the design and material used rather than how conspicuous the brand logo is.

While this Coach purse above is cute, it's very mainstream. Sometimes being too identifiable and too easily attainable takes away from prestige of the product.

I think it's nice when people can appreciate something nice based on little details that usually go unnoticed by the general public. If you're buying something designer, you're going to pay a pretty penny for it no matter if it boldly displays the logo or not, so I agree that I'd rather base my purchase on the uniqueness of the product rather than trying to show off the fact that it's designer and that I have the money to afford it. It becomes another way of differentiating between those who know something about style and someone who simply has the money to afford it.

Logos aren't something that someone who knows anything about fashion needs to show off. Just take Ed Hardy for example. Hardy clothes are not cheap but, in my opinion, they are tacky as hell. Money can't buy someone style (unless they pay for a stylist). Wearing a designer logo doesn't make one stylish.

I absolutely love this Coach purse on the right. I think the color would be great for the Fall. I also like the fact that I haven't seen a hundred people on the street with it.